Hot  Products

 Below are our top rated lures, their classic colors and styles have always been popular with customers. When you couldn't think of what fishing bait to buy today, they are always the best choice for you.


 Here are some cases of clients successfully catching fish with our baits. Let’s share the happiness of fishing lures.


Fine craftsmanship and flexible processes allow us to provide OEM services. We have more than 10 years of experience in OEM services. We can provide product selection, mold design, color design, internal frame design, fishtail, hooks, Fisheye, logo printing, packaging and other customized services, and the sample quality can meet the requirements of customers; our strong technical team and professional mold production team provide guarantee for 0DM service, we propose the best production plan according to the customer's design plan. A good production plan that passes customer needs to the technical design team and synchronizes feedback during the design process to make the customer's ideas into reality.

Leran more

Our Advantage

Our factory has cooperated with Walmart, Basspro, Fiiish, Bagley etc...and with a production base of over 10,000 square meters. We also provide OEM/ODM service for you. We are full of passion and vitality, and we sincerely like Lure and our job, just like Lure’s sportsmanship. 

Company Strength

XIN-V Sports Product Limited established in 2008.

We believe that “Quality drives business forward”.

Full Process production line

 We own a factory with full industrial production line

from RD, Tooling, Production to Sales.

Strong Production Capacity

 The production capacity is around 300, 000pcs

per month with about 150 workers.

Professional Designer

We have professional engineers and designers in

our RD Dept, with 7 QC  engineers in our QC Dept. 

Sell Overseas

Our products are hot sales in US as well as

Europe markets. 

Become First

Various kinds of different designs can be made by

experienced engineers according to customer's requirements.



  1. Chongqing XIN-V Technology Co., Ltd (hereafter “XIN-V”), its origins from Guangzhou Yurun Plastic Products Co., Ltd, which established in 2008, is specialized in manufacturing, developing and selling fishing lure categories. After years of development, XIN-V has five independent/combined serving systems, which cover market strategy, design research, product realization, mold research, production technique research, which can fulfill the one-stop purchase demand of the international famous brands or retailers.



Bill ,General Manager

28 Years of Industrial Experience.
14 Years of Management Experience.
The Owner of a number of Patented Technology.

Sam Gong, Sales Manager

Over 3 years lure fishing experience and good at bass fishing. Hard working attitude and 7/24 on line service and profession lure knowledge achieve high reputation from customers.

Zero,Sales Representative

Calm and steady working attitude, efficient and methodical working rhythm allow him to deal with the toughest job perfectly. 

Yoyo Lu ,Sales Representative 

High reputation from customers, good service.

Flexibility to properly handle unexpected incidents, serious and responsible.

Nickole,Sales Representative

Not only a salesperson, but also an angler, Nickole has a great passion on fishing, with true love to the product.

Daisy Lan,Sales


Love work as love life, be enthusiastic at business and fishing bait. Major in international trade, with professional knowledge at work and social communication etiquette.

ジョゥ二 李/Sales Representative